Korea’s Largest Beauty and Cosmetics Group
Established by Suh Sung-whan in 1945, AMOREPACIFIC has been operating in Korea for 70 years, and is currently the country’s most prestigious and reputable beauty and cosmetics group, accounting for 40% of the market share in Korea. The brand is also a blue-chip component of the Seoul Composite Index and a best-performing retail brand. In addition to carrying 30 top skincare, cosmetics, fragrance and personal care brands, the group owns 140 patented skincare ingredients and scientific developments by three AMOREPACIFIC laboratories. In fact, trendsetting brands like LANEIGE and Sulwhasoo are household names that have brought the unique Korean skincare and cosmetics culture to Hong Kong.

AMOREPACIFIC – Ultimate Luxury Brand Carries Group Name
AMOREPACIFIC is the group’s flagship brand that incorporates the skincare philosophy developed by Suh Sung-whan. Combining technological innovation with Asian botanicals, the brand has developed powerful skincare products that boost cell regeneration. As the most sought after skincare brand in Korea, AMOREPACIFIC has made the bold decision to establish a market-leading position in Hong Kong by making its debut here in mid-November.

First Sprouted Green Tea Leaves
Precious Ingredients; Premium Skincare
Named after the Group, AMOREPACIFIC branded product series represent the highest quality skincare formulated using precious ingredients and cutting-edge skin science technologies. Extensive research has been conducted to develop a core ingredient – “First Sprouted Green Tea Leaves”, which features heavily in the brand’s skincare solutions.

“First Sprouted Green Tea Leaves” is produced using green tea leaves cultivated in the company’s 35.6 million-square-foot tea plantation on Jeju Island. The green tea leaves are picked at the first harvest within the 15 days of early spring before 10 am when their flavor, scent and energy are at their most concentrated. The bioactive “First Sprouted Green Tea Leaves” compound is 200 times stronger than vitamin E and even more precious than the famous West Lake Yue Chin Dragon Well from China, making it the core ingredient in AMOREPACIFIC’s best skincare products.

Another patented AMOREPACIFIC compound is the Advanced TIME RESPONSE ComplexTM , which is comprised of green tea stem cells, green tea saponin and EGCG. The complex reactivates three core youth genes of the skin– Fibroblasts, Melanocytes, and Keratinocytes, to restore youthfulness while preventing irritation and damage to the skin caused by external environmental factors. The complex also intensively hydrates the skin to improve conditions such as dryness, brown spots, blemishes, and wrinkles.

Microfluidics Technology
In collaboration with top research teams, AMOREPACIFIC has developed the Microfluidics Technology, a double emulsion system that extracts and breaks down antioxidant elements from granulocyte stem cells, and keeps these ingredients in capsules to ensure penetration into the deep layer of skin to stimulate metabolism, enhance regeneration, and restore skin youth and vitality.